SOCIAL MEDIA: We’ve returned to some of our past guests to ask them to explain the impact that social networking and Web 2.0 has made on their organization or themselves personally.

APPOINTMENTS: Danny Benites, general manger of Gres Lair Buic-GMC, talks about turning your Internet department into your appointment department.

SOCIAL: Ryan Holtz, marketing manager of Zender Ford, talks about how, and why, to increase your dealership's following on social media.

VIDEO: Internet Marketing Manager Robert Wiesman returns to give concrete steps to take to improve your marketing videos.

SOCIAL MEDIA: JD Rucker of KPA Digital Marketing talks about improving your dealership's social media presence.